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Jim Harris (left) and Mike England
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| Living
(and promoting) |
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the Bozeman lifestyle |
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| by
Marjorie Smith |
| After
graduating from MSU, Mike England, '98 Eng.,
wanted to use his writing skills to stay in Bozeman,
where he lived as a child, moved away from with
his family and came straight back to after high
school. |
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| "I
had a vague idea for a magazine," he says. In 1999, working
as a bartender, he got talking to customer Jim Harris,
'95 MTA, who knew exactly the magazine he wanted to publish
if he could find an editor. |
| "We
just clicked," says England. |
| "I
learned digital photo techniques from Rudy Dietrich (now MSU
professor emeritus), and I had a stock of photos I'd taken.
But I needed a writer," says Harris. |
| The conversation
took place in January, and the first issue of Outside Bozeman
came out in May. It's a glossy magazine with full-color photos,
good writing and solid advertising. |
| "We
started publishing twice a year," says Harris, "a
summer issue and a winter one. Two years ago, we went quarterly." |
| "Two
issues seemed oriented mostly toward tourists," says England.
"Now that we're seasonal, the magazine is more useful to
residents." |
| With five
years of publication behind it, the magazine is financially
in the black and has a circulation of 20,000 copies per issue.
England edits text, Harris photo-edits, and they are co-publishers.
They agree that selling advertising is the hardest part of the
project. |
| Both men
maintain "day jobs," although England recently went
to half-time as a technical writer for Zoot Enterprises so he
can enjoy the active Bozeman lifestyle the magazine promotes. |
| Harris
has worked for Rocky Mountain Timberlands since graduation,
first in sales and photographing properties, now as a manager.
He also has his own real estate company, a wife and son (with
another due in August), and "I still fish a lot." |
| The cover
story of the fifth anniversary issue of Outside Bozeman focuses
on canoeing the wild and scenic Missouri River and is the furthest
outside Bozeman they've gone, editorially speaking. "Next
spring we're going to Miles City," Harris promises. He
has been gratified by the number of high quality photos he can
choose from for each issue, while England is proudest of the
response from established writers like Greg Keeler, Tim Cahill,
David Quammen and Rick Bass, all of whom are willing to have
their work published in Outside Bozeman. |
| They agree
that they get burned out. England says, "We swear we'll
give it up after each issue goes to press. But there are so
many other people involved now, and so many readers looking
forward to the next issue." The staff includes interns,
drawn from MSU and across the country. "I run one little
online ad and get two or three applications a week from people
looking for an excuse to come to Bozeman," England says. |
| Although
the magazine is distributed for free around Bozeman, they also
mail to subscribers. The Web site is
www.outsidebozeman.com. |
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