by Carol Schmidt, MSU Communications Services
When Marla (Weisenborn) Wyche, '91 Art, first landed in New York City in the early 1990s, she was a tourist who thought she'd visit the city for a couple weeks. Now, nearly a decade later, she's still there, in small part because of a dream job at the famed MAD Magazine.
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Wyche, who is the daughter of Ray Weisenborn, former head of the MSU Speech Communications Department, is now a freelancer and a stay-at-home mother for her year-old daughter, Whitney. But for more than seven years she designed the layout for one of the country's most madcap institutions.
Marla, Todd & Whitney
Wyche found the job through a classified ad in the New York Times. She had come back from a two-month backpacking trip in Europe and needed a "real job" when she saw the ad.
"I thought thousands of people would apply, but I was called back for an interview," Wyche recalls. She didn't hear back from MAD for one month, but when they did call her, it was to ask her to come in to work.
Wyche said when she first started she couldn't believe she was getting paid to do a rewarding job in a creative setting.
"It was a real office, with people sitting in front of computers working, like most offices, but it was also really informal," said Wyche, who says she has a good sense of humor but is not "off the walls," as MAD humor can be. "It was the best of both worlds. It was a fun environment, very relaxed. We could say anything and we wouldn't get in trouble. And the real reward was each month when the magazine came out."
Wyche's job at the magazine was production and design. She designed pages and layouts for the artists. She did not do drawing, such as illustrations of the versatile MAD icon, Alfred E. Newman. All drawings in the magazines are assigned to freelance illustrators, Wyche said.
Wyche said that she came to love New York City while she was working for MAD, but she tries to return to Montana (her mother lives in Hamilton) a couple of times a year "to get my mountain fix."
Wyche said she has her hands full with her new mothering duties and doesn't plan to return to MAD. But her 16-month old daughter, Whitney, has led her career in a new direction.
"We love to read together," Wyche said. "I have a couple projects on the back burner, particularly children's books."